GOH YUN YI's profile

Bitter Better | A TCM initiative

GOH YUN YI
•
design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
Problem

The low awareness and skepticism surrounding Traditional Chinese Medicine (TCM) among youths pose a threat to preserving their cultural roots, Singapore's identity, and cultural legacy.
Introductory Video/Showreel
What is Better Bitter

An innovative initiative bridging TCM with modern life for youths, redefining negative conceptions. 
Designed to inspire, encourage and educate.
Better Bitter includes — a mobile app, a pop up, and collaborations with brands.
Objective

To inspire a cultural shift for youths to integrate TCM practices and wisdom into their daily lives. Empowering youths to embrace its holistic principles for an enhanced and balanced well-being.
Style Board
Pre-Launch: The Bitter Better Pop-up
design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
Launch: The Bitter Better App
design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
An app that is your holistic wellness companion blending TCM wisdom with modern convenience. 
Track you body's balance, explore TCM-inspired recipes, and receive virtual health checks with our AI scanner. 
Discover wellness with tradition and innovation!

design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
Post-Launch: Collaborations with Brands
design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
Promotional Posters
Set Up Images
Research
A few pages have been skipped to keep it brief but if you wish to view more, feel free to visit here
design branding TCM Initiative Exhibition app design graphic design brand identity Social media post marketing
Development & Execution
To view even more of the research and development that went into this project, visit here and happy scrolling!
Bitter Better | A TCM initiative
Published:
GOH YUN YI's profile

Owner

GOH YUN YI's profile
Singapore

Bitter Better | A TCM initiative

Published:

Creative Fields